Aico home safety wanted their first out of home campaign to highlight new Scottish legislation concerning Fire alarms in the home and the correct placement of the alarms.

I worked on the concept from pitch to completion. The final artwork concept became a combination of an infographic, showing the required placement of alarms to meet the new legislation, and a story of family life, adopting the fire alarm as a hero, protecting them ‘Day and Night’ across social media, bus, rail, special build 3d billboards and roadside.