Greater Manchester Police
Formats: OOH / Digital
Date: 2023
Operation Vulcan was a highly publicised campaign by Greater Manchester Police to combat the manufacturing and sale of counterfeit branded goods in Manchester. Greater Manchester Police wanted a hard hitting out of home campaign to raise public awareness of the "true cost" of counterfeit goods.
Concept 1 took an evidence bag and turned it into a designer handbag, containing drugs, weapons and money.
Concept 2 was a combination of a clothes hanger and a handgun, garments would conceal the criminality which hung off counterfeit goods.
The final design chosen by GMP for the out of home and social media campaign.
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The designs I created were hard-hitting concepts based around the idea that the counterfeit goods were not just evidence in themselves, but that they were also the product and source of funding of more serious crime.
I designed a handbag made from an evidence bag, containing laundered money and drugs, which became the centre piece of the campaign. The second concept was a composite image of a coat hanger and hand gun, which was one of my favourite designs. I also created the tag line for the audio and outdoor campaign "Cheap and nasty" to sum up the activities behind counterfeit goods.
The designs received praise and, amazingly, no amendments - which is unheard of from a public body like the Police force, who have many layers of approval. The Operation Vulcan campaign was featured on the World Trademark Review website and the billboard I designed used as the home page banner of the WTR website.
I enjoy an interesting brief. I am happy to work anonymously and don't always select work based on budgets. So feel free to contact me regarding a case you think I might find interesting.
Address: 13 Ash Street, Hazel grove, Stockport, SK74EQ
Email: Rik.cheetham@gmail.com
Phone: 07801571166
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For personal artwork and graffiti visit allweatherartist.com